The choices you make today shape your baby's future.
Are you prepared?
Take Our Preconception Readiness Quiz & Discover Your Next Steps.
Feeling Stuck on Your Path to Parenthood? You’re Not Alone.
You want a natural approach but feel lost in the noise of conflicting advice. Maybe you’ve been trying for months—or even years—without success.
You're wishing you could:
✅ Boost fertility naturally without invasive treatments
✅ Feel confident that you're doing everything right for your future baby
✅ Have a clear, science-backed plan instead of endless guesswork
But you don’t want to:
❌ Spend thousands on costly treatments that may not work
❌ Experience another heartbreaking cycle of uncertainty
❌ Wonder if you're missing a key piece of the puzzle
You feel overwhelmed.
You're drowning in information, misinformation, outdated mainstream advice, and well-meaning opinions—with no clear path forward. It’s exhausting trying to figure out what’s actually right for you.
What If the Answers You Need Were Finally Within Reach?
Replace confusion and overwhelm with a clear, science-backed plan designed specifically for you
Give your baby the healthiest possible foundation—before conception even happens
Wake up feeling energized, hormonally balanced, and ready for pregnancy
Take charge of your fertility using strategies that work with body
Improve your chances of conceiving naturally while reducing pregnancy risks
Let go of stress, confusion, and fear—because you finally have a plan
Introducing
The Every Baby Well® Preconception Fertility Program, a Science-Backed Path to a Healthy Conception and Pregnancy
This comprehensive course is designed to help you:
- Overcome fertility struggles naturally
- Optimize egg and sperm health
- Reduce the risk of pregnancy complications and childhood disorders
- Give your baby every advantage™ on a head start in lifelong health
What’s Included?
We offer two options to fit your needs: the Every Baby Well® Program and the Program + Advanced Testing.
While the core program provides everything you need to get started, the Program + Advanced Testing option takes it a step further with functional lab testing and personalized health assessments based on your results.
| Every Baby Well® Program | (Most Popular) Every Baby Well® Program + Advanced Testing | |
|---|---|---|
| Step-by-step modules guiding you through the process | ||
| 6 Live Q&A sessions with Ann Shippy, MD | ||
| Kickstarter supplement pack + ongoing discount | ||
| Personalized supplement recommendations | ||
| Functional medicine-based nutrition & lifestyle plans | ||
| Lifestyle and environmental detox guides | ||
| Personalized nutrition guidance, recipes and meal planning | ||
| Advanced functional lab testing* | ||
| Personalized health assessments based on lab results* |
*Testing not available in New York
Which option is right for you?
Individual Precision Package
Full Every Baby Well® Preconception and Fertility program access + functional lab testing for personalized insights into fertility and health for a single user.
$ 4,795
Couple Precision Package
Both partners receive full access to the Every Baby Well® Preconception and Fertility program + functional lab testing to ensure optimal preconception health.
$ 6,395
You’ll learn:
- The foundations of preconception health
- How nutrition, lifestyle, and genetics impact fertility
- How to reduce toxin exposure that could be affecting your reproductive health
- How to detox for fertility
- How to optimize egg & sperm health
- Functional medicine strategies to enhance reproductive function
- Evidence-based nutrition for optimal preconception health
- How stress and sleep affect fertility
- How to regulate your hormones to improve pregnancy outcomes
- You’ll leave with: A step-by-step action plan to prepare for conception
In Just Three Months, You Could:
Improve egg and sperm quality for a healthier pregnancy
Avoid unnecessary medical interventions by optimizing your health first
Experience balanced hormones, increased energy, and a renewed sense of well-being
I Know How You Feel—Because I’ve Been There.
Infertility can feel isolating, frustrating, and overwhelming. I’ve walked this path, and I know the emotional toll it takes. But through years of research and experience, I discovered what truly works—and I’ve helped hundreds of others do the same.
Meet Ann Shippy, MD: A Functional Medicine Pioneer in Fertility Health and author of upcoming book, The Preconception Revolution: A Science-Backed Path to Fertility and Generational Health.
For nearly two decades, Ann Shippy, MD has helped individuals and families reclaim their health. But her most profound lessons came from her own personal journey. The result? A healthy baby boy, born at 8 lbs. 3 oz.
The Every Baby Well® program is the culmination of her clinical expertise, cutting-edge research, and firsthand experience as a mother.
Did you know your Preconception Health Determines Your Baby’s Future?
Most people focus on fertility only when they struggle to conceive—but research shows that preconception health has a profound impact on:
📌 Egg & Sperm Quality – Up to 50% of infertility cases can be improved with targeted nutrition and lifestyle changes.
📌 Genetic Expression – A parent’s diet and environment influence their child’s cognitive function, metabolic health, and immune resilience.
📌 Pregnancy Outcomes – Optimizing health before conception reduces the risk of complications and sets the stage for a thriving pregnancy.
This isn’t just about getting pregnant—it’s about ensuring the best possible future for your baby and generations to come.
Most fertility conversations focus on women, but sperm health is just as crucial.
🔬 Sperm quality has declined by over 50% in the last 40 years.
🔬 Male factor infertility contributes to 40-50% of conception struggles.
🔬 Sperm health is highly sensitive to diet, lifestyle, and toxins—meaning targeted changes can dramatically improve fertility outcomes.
Fertility is a shared journey. When both parents optimize their health, conception happens more easily—and your baby thrives.
The Every Baby Well® Preconception Fertility Program is the only program of its kind, combining:
- Functional medicine, ancestral health, and epigenetics
- A step-by-step system designed to optimize fertility naturally
- Personalized testing and supplement strategies
Unlike other fertility programs that focus solely on conception, Every Baby Well® will help you:
- Optimize your body’s blueprint before pregnancy
- Maximize fertility, resilience, and long-term health for both you and your child
- Ensure the healthiest possible start for future generations
This program IS for you if:
✅ You’re planning to conceive within the next 6–18 months
✅ You’ve struggled with infertility or unsuccessful pregnancies
✅ You want to optimize your baby’s health before conception
This program is NOT for you if:
❌ You’re looking for a quick fix without making lifestyle changes
❌ You’re unwilling to invest in your health before conception
Frequently Asked Questions
How do I know if this program is right for me?
This program is designed for individuals or couples planning to conceive within the next 6–18 months. It’s for you if:
✅ You want to improve your chances of conceiving naturally.
✅ You’ve had fertility struggles and want a science-backed approach.
✅ You care about giving your baby the healthiest possible start.
✅ You’re ready to take control of your fertility with expert guidance.
If you're still unsure, schedule a free discovery call to discuss your situation!
Can this program help if I’ve already been diagnosed with infertility?
Yes! Many fertility challenges can be improved—or even reversed—through targeted nutrition, lifestyle, and functional medicine approaches. Our program addresses egg and sperm quality, hormone balance, detoxification, and metabolic function, all of which are critical factors in conception.
Is this program only for women?
No! Male fertility is just as important. Research shows that 40–50% of conception struggles are linked to sperm health. That’s why we offer a couples program, ensuring both partners optimize their fertility together.
How long is the program?
The Every Baby Well® Program is 3 months long.
After completing the program, you will have an option to join the Every Baby Well® membership for continued access to advanced testing, Q&As etc.
How long will it take to get desired results?
The Every Baby Well program is designed as a 3-month journey, but the timeline to start trying to conceive can vary based on your starting point. Some participants may feel confident and ready to begin trying soon after completing the program, while others may need 6-12 months to address underlying factors affecting their health and fertility.
Have you taken our Preconception Readiness Quiz yet? It can help give you an idea of where you’re starting. No matter your timeline, our approach ensures you're building a strong foundation for a healthy pregnancy, baby, and legacy of wellness for generations to come.
When are the live sessions?
The live sessions will be conducted the second and fourth Tuesday of each month at 5pmCT.
Do you offer a payment plan?
We do not currently offer a payment plan at this time.
How will I take the lab tests?
The specialty test kits and lab forms will be sent to you. Instructions will be covered in the modules of the course.
What’s included in the program?
The Every Baby Well® Preconception Fertility Program includes:
✔ Step-by-step modules covering all aspects of preconception health.
✔ 6 Live Q&A sessions with Ann Shippy, MD.
✔ Personalized functional medicine-based nutrition and lifestyle plans.
✔ A fertility kickstart supplement bundle (limited-time bonus!).
✔ Advanced functional lab testing (available in select tiers).
✔ Exclusive discounts on supplements to support your journey.
How much time will I need to dedicate to this program?
The program is designed to be flexible! Expect to spend 2-3 hours per week watching lessons, implementing changes, and attending live Q&A sessions (if desired).
What if I have dietary restrictions?
No problem! The program is fully adaptable for gluten-free, dairy-free, vegetarian, and other dietary needs.
How will my questions be answered?
There are 2 live Q&A sessions each month (the second and fourth Tuesday at 5pmCT) for a total of 6 opportunities to get your individual questions answered during the program.
How do I sign up?
Click Get Started to enroll and get immediate access to the program!
Which option is right for you?
Individual Precision Package
Full Every Baby Well® Preconception and Fertility program access + functional lab testing for personalized insights into fertility and health for a single user.
$ 4,795
Couple Precision Package
Both partners receive full access to the Every Baby Well® Preconception and Fertility program + functional lab testing to ensure optimal preconception health.
$ 6,395
Your Fertility Journey Starts Here
Join the Every Baby Well® program and take the first step toward:
✔ A confident, empowered, science-backed fertility journey
✔ A healthy pregnancy and thriving baby
✔ Long-term well-being for your growing family
Are you ready to take control of your fertility?